February Celebration… Do you know Moss Kendrix?
Did you know? A part of Black History Month Celebration.
African American author and scholar, Carter G. Woodson, established Black History Week in 1926? Later, as part of the nation’s bicentennial, Black History Week was changed to Black History Month.
In PR History: Moss Kendrix was a PR and marketing consultant who promoted African American visibility and tried to affect a positive portrayal of blacks in advertising.
Kendrix was the first African American with a major marketing account, Coca Cola.
His other clients included
- Carnation,
- Ford Motors, and the
- National Education Association.
Learn more at http://www.prmuseum.com/kendrix/life.html
February 7, 2012 at 3:41 pm | Uncategorized